German Candy Maker Haribo Goes America

The confectionary company, known for its popular “Gold Bear” gummy candies, is set to build its first manufacturing site in the US – a move that would avoid a likely Trump import tax hitting Haribo’s business. DW reports.

Bonn, Germany-based Haribo group announced on Thursday that it would build a new confectionary plant at a site in Kenosha County, Wisconsin, creating about 400 jobs.

One of the world’s largest candy companies, Haribo said it was in talks with local officials to acquire a site near the village of Pleasant Prairie, with the total cost of the investment expected to be about $240 million.

Haribo chief executive (CEO) Hans-Guido Riegel described the decision as being of “great importance” to the candy maker’s US business. “HARIBO of America is the fastest growing sugar confectionery business in the USA, hence the strategic importance of our manufacturing facility to commence production in 2020,” he said in a statement.

According to the executive vice president of Haribo of America, Wes Saber, the new plant will be “one of the largest facilities in the confectionery industry.”