Tuesday, April 25, 2017

MINI Came to the US 15 Years Ago Today

March 26, 2017 by  
Filed under NEWS

It was 15 years ago today that a feisty, little-known car company came ashore in the United States and captured the hearts of Americans from coast-to-coast. Since 2002, MINI USA has sold and delivered more than 725,000 MINIs to delighted customers across the country.

Over the past 15 years, MINI has grown its vehicle portfolio from the iconic single Hardtop model that launched the brand here in the U.S. to include four unique models each with their own personality. The MINI Convertible, MINI Clubman and MINI Countryman have become staples of the MINI product line, providing the premium performance, daring design, and fun-to-drive dynamics MINI customers have come to know and expect from the brand. And as demand for the product increased, so did the company’s dealer network, growing from 66 dealers in 2002 to 127 dealers in 2017 across 39 states.

Read more here.

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