Tuesday, April 25, 2017

Mercedes-Benz Launches Private Car-Sharing Scheme in Munich

November 15, 2016 by  
Filed under NEWS

caseStraightforward, safe and reliable – The new car-sharing platform from Mercedes-Benz will go online at the start of December. Croove is the name of the new app-based service that pairs up private vehicle owners and hirers. The Croove scheme will be launched in Munich to begin with and is open to any brand of vehicle. Besides this, the peer-to-peer car-sharing platform is another example of a CASE strategy project that has advanced from idea to implementation. The acronym CASE is the name given to the specific area of strategy at Mercedes‑Benz Cars that focuses on the future-oriented issues of “connectivity”, “ autonomous driving”, “sharing” and “electric drive systems”.

Innovative and flexible mobility services have formed part of the Daimler AG business model/portfolio for a long time now. As it transforms from premium vehicle manufacturer to mobility provider, the company is continually expanding its range of services. In the process, the focus is being placed more than ever on people and their requirements. By founding the new car-sharing platform Croove (http://www.letscroove.com/), Mercedes-Benz is giving further impetus to the mega trend of the sharing economy that promotes sharing rather than owning. The crucial difference compared with car-sharing models like car2go is that Croove now lets private vehicle owners share their car too.

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3 Responses to “Mercedes-Benz Launches Private Car-Sharing Scheme in Munich”
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  2. The time has come for this organization to get behind the German American internees who were victims of internment, victims of the removal of their American citizenship, and for the government agencies, such as the National Archives, National Park Service, and the Library of Congress stop hiding, keeping a deep-dark secret, regarding the internments, deportations, denaturalizations, repatriations, and keep locked up for three years after the war had ended.

  3. ADJacobs says:

    The time has come for this and other German American organizations to speak up regarding the internment of German Americans who were interned, deported, de-naturalized, repatriated, held in confinement for more than three years after the Second World War had ended. In addition many American-born German American children were sent into harms way while Germany was under siege with British and American bombing runs. Some were sent to a Prison in Germany…in boxcars, for a 92 hour trek in mic-winter, no facilities in the boxcars, and bread and water was the menu for the 92 hours. Government agencies such as the National Archives, National Park Service, the Congress of the U.S., and the Library of Congress, who have managed to keep these incidents a well-kept deep-dark secret.

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