Spectacular Art Installation for Mercedes-Benz G-Class Debut

Copyright Daimler AG

With the world’s biggest installation of synthetic resin, Mercedes‑Benz put the world premiere of the new G-Class on 14 January 2018 in the spotlight at the North American International Auto Show (NAIAS) in Detroit. A gigantic amber-coloured cube made of 44.4 tonnes of synthetic resin is adorning the entrance to Cobo Hall, the NAIAS exhibition hall. Encased in it is a G-Class from the first production year, 1979. The installation symbolizes the timelessness of the off-road legend and makes a conscious reference to the

Copyright Daimler AG

natural phenomenon of insects preserved in amber. Like their genetic material, the DNA of the first G-Class has also been preserved and is handed down from generation to generation. These genes are also in the new G-Class and they are carrying through the characteristic properties of the longest-lived model series from Mercedes-Benz into modern times: an iconic design, indestructible superiority off the beaten track and exceptional ride comfort on the road.

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